PROJECT: Unconventional ADV
CLIENT: The One Show / City Harvest NYC
COPYWRITER: Emilia Carolina Sernagiotto
Matteo Zanatta © 2013
We created a “City Harvest truck-shaped” box in order to give it to every restaurant of NY in partnership with City Harvest.
The box will be used as take out and filled with the leftovers of the customers.
Inside the take out there’s a sticker that explains City Harvest’s mission. City Harvest keeps quality food from restaurants and donates it to hungry people. City Harvest takes out hunger from New York.