Logo | Creative Direction

PROJECT: logo+creative direction+illustration
CLIENT: Michele Wad Caporosso / Fnac Milan
DATE: 2012

Matteo Zanatta © 2013

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Presentation: In Italy, the golden age of rap is back, everybody listen and many are beginning to do so. The problem then becomes, can do it. Fnac (Milan) launched, in collaboration with the journalist and writer Michele Wad Caporosso (Rolling Stone, Rockit, Vogue, L’Espresso, and author of the novel “Suxxx Italy”). Three appointments, three lessons each led by a special guest: Ensi, Salmo, Fedez, names three “big” scene of Hip Hop today. In this case the work was to “branding” the event, creating a cool logo that would represent all of the videos and documentaries divided into “lesson” with graphics animated and beats products by emerging beatmakers.