THE PURE AIR IS NOT AN ILLUSION
FALMEC’S PRINT ADS CAMPAIGN 2014

Client: Falmec S.p.A.
Project: Print ad campaign
Concept / graphic design: CorvinoGualandi
Photography: Diego De Martin
Tape art live performance: Matteo Zanatta
Date: march 2014

Rational
Is the brainchild of CorvinoGualandi, a communication agency near Treviso , the concept for the print ads campaign 2014 for Falmec, a leading company in the production of hoods for kitchens.
The object as a design element, is different from the simple “functional” industrial product and is a fundamental artistic placed inside a “Illusionary” kitchen created combining anamorphosis to tape art. A strange combination that makes the full concept expressed in the claim of the campaign: “The pure air is not an illusion”.
The mix of photography, video and live performance become a classic within ADV major national magazines in the furniture industry.
The advertising page contains a QR code to display backstage of the live performance of Matteo Zanatta. The photos and video footage (timelapse) are by Diego De Martin.

Publication magazines
– LIVING, Rcs
– COSE DI CASA, Ed. Universo
– AD, Condenast
– CASA FACILE, Mondadori
– INTERNI, Mondadori

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